GET STOKED
GET STOKED
REIGNITING SNOWBOARDING'S PUNK SPIRIT
REIGNITING SNOWBOARDING'S
PUNK SPIRIT
ART DIRECTION
CAMPAIGN
STRATEGY
ART DIRECTION
CAMPAIGN
STRATEGY
Spec work campaign based on the idea of reigniting the punk spirit within Burton Snowboards and among older snowboarders.
Stemming from my observation of the sterilization of the snowboarding industry, this campaign serves as a stepping stone for Burton to retake its place as the king of anti-establishment snow sports culture.
Spec work campaign based on the idea of reigniting the punk spirit within Burton Snowboards and among older snowboarders.
Stemming from my observation of the sterilization of the snowboarding industry, this campaign serves as a stepping stone for Burton to retake its place as the king of anti-establishment snow sports culture.
Spec work campaign based on the idea of reigniting the punk spirit within Burton Snowboards and among older snowboarders.
Stemming from my observation of the sterilization of the snowboarding industry, this campaign serves as a stepping stone for Burton to retake its place as the king of anti-establishment snow sports culture.
This insight is the driving idea behind Get Stoked, a reminder of the irrationality, impulsivity, and complete disregard for rules and safety that dominated and defined snowboarding in its youth.
This insight is the driving idea behind Get Stoked, a reminder of the irrationality, impulsivity, and complete disregard for rules and safety that dominated and defined snowboarding in its youth.
This insight is the driving idea behind Get Stoked, a reminder of the irrationality, impulsivity, and complete disregard for rules and safety that dominated and defined snowboarding in its youth.
