CYCLONE
CYCLONE
PREPARE, PERFORM, PROGRESS.
PREPARE, PERFORM, PROGRESS.
VISUAL IDENTITY
UX/UI
CAMPAIGN
STRATEGY
VISUAL IDENTITY
UX/UI
CAMPAIGN
STRATEGY
Conceptual weather app and visual identity designed to meet the specialized needs of road cyclists.
After identifying the target audience and their pain points through surveys and research into the current market, I conceptualized the app, developed a visual identity, built a full case study, and created a marketing campaign.
Inspired by the visuals of biking culture and weather systems, Cyclone is a brand that takes the straightforward and efficient route, cutting out the fluff to get straight to the finish.
Conceptual weather app and visual identity designed to meet the specialized needs of road cyclists.
After identifying the target audience and their pain points through surveys and research into the current market, I conceptualized the app, developed a visual identity, built a full case study, and created a marketing campaign.
Inspired by the visuals of biking culture and weather systems, Cyclone is a brand that takes the straightforward and efficient route, cutting out the fluff to get straight to the finish.
Conceptual weather app and visual identity designed to meet the specialized needs of road cyclists.
After identifying the target audience and their pain points through surveys and research into the current market, I conceptualized the app, developed a visual identity, built a full case study, and created a marketing campaign.
Inspired by the visuals of biking culture and weather systems, Cyclone is a brand that takes the straightforward and efficient route, cutting out the fluff to get straight to the finish.
Combining climate and performance data, Cyclone is a specialized weather app designed so that road cyclists can plan for any conditions.
Combining climate and performance data, Cyclone is a specialized weather app designed so that road cyclists can plan for any conditions.
Combining climate and performance data, Cyclone is a specialized weather app designed so that road cyclists can plan for any conditions.
Addressing the most common issues facing this sector of the cycling community, Cyclone lets riders stay ahead of the curve and take as much variability out of the weather as possible.
Addressing the most common issues facing this sector of the cycling community, Cyclone lets riders stay ahead of the curve and take as much variability out of the weather as possible.
Addressing the most common issues facing this sector of the cycling community, Cyclone lets riders stay ahead of the curve and take as much variability out of the weather as possible.