INFORMATION

INFORMATION is the visual identity and branding for the University of Utah’s 2025 graphic design capstone exhibition. The branding represents individual students, the shared framework of the university program, and the unification of the cohort through the exhibition itself.

The name plays off of the word “information” itself, along with the words “inform” and “form” found within. They represent the purpose of graphic design, what our cohort learned during our time at the university, and the visuals we created for the identity.

The class was provided a blank 4x4 grid and asked to represent themselves, their experiences, and/or their capstone projects through a single form. These forms were overlaid, a visual interpretation of both the collective class and the individual students.